Reporter: Rizky Pratama
On June 11, Archipelago International held a summary conference in Jakarta, summarizing the results of the “Big Data-Based Hotel Precision Marketing System” after two years of application in the company. They also had a lively discussion about the future continuation of the strategy to “promote development through technology.”
It is understood that the innovative technological achievement of the “Big Data-Based Hotel Precision Marketing System” was developed by the renowned Chinese hotel management expert, Ms. Xinyu LI. With her solid theoretical foundation and continuous innovation, she has made outstanding contributions to the intelligent development of hotel management, especially in hotel marketing and promotion, where she is highly experienced. The “Big Data-Based Hotel Precision Marketing System” in this collaboration is a result based on big data technology. This system can use intelligent analysis to create precise customer profiles, helping businesses optimize their marketing channels and service strategies.
After one year of application, this technological achievement has created significant benefits for Archipelago. Hotel revenue has continually broken new records, customer accuracy has gradually improved, and brand market recognition has notably strengthened. According to the company's statistics, in the past year, hotel room revenue has increased by 25%, net operating profits grew by 17%, and the new customer growth rate surpassed 23%. During the summary conference, the company's management stated that they will continue to emphasize technology introduction and innovation, striving to become the technology leader in the hotel industry.
Ms. Xinyu LI commented, “Technological achievements can only demonstrate their true value when applied in practice. This collaboration with Archipelago fully proves that the system can help hotel enterprises enhance their strength. I am happy to see the progress the company has made through technological applications, and I hope that this technology will help more enterprises achieve business breakthroughs in the future.”
At the summary conference, Archipelago also invited several hotel industry experts and scholars to discuss the future development direction of the company. The attendees unanimously agreed that intelligent management and marketing technologies based on cutting-edge science and technology will become the mainstream trend in the hotel industry. Currently, many Southeast Asian hotel brands are actively seeking to cooperate with innovative experts like Ms. Xinyu LI to adapt to market changes.