On November 2nd and 3rd, 2024, in order further enhance Haikou's international知名度 and influence, and to promote the comprehensive recovery and development of Haikou's inbound tourism market, the Haikou and Culture Radio and Television Sports Bureau successfully hosted the "2024 Haikou Tourism City Marketing Activity (France)" and the Haikou Vendée Event in the Vendée province of France. 

This event, themed "Next Harbor, Vibrant Haikou" (Next stop, Haikou), showcased unique charm and rich tourism resources of this tropical seaside city to the world, and through innovative measures, combined global sailing events with city tourism promotion, attracting tourism and event enthusiasts to witness the unique charm of Haikou's tourism culture, achieving a perfect blend of sports and tourism. 

French children enthusiastically visit the Haikouilion During this event, the Haikou Tourism and Culture Radio and Television Sports Bureau focused on promoting the convenient direct flight from Haikou to London, emphasized the unique appeal of Haikou as the core city of the Hainan Free Trade Port, the visa-free policy for personnel from 59 countries and the 144-hour visa-free policy, providing international tourists with more convenient and flexible travel options. 

As one of the earliest ports to open in modern, Haikou has always had a tradition of openness and embrace of the world, and this promotion event has taken this spirit of openness to a new height. this promotion event, Haikou showcased its diverse tourism image as a city that blends traditional cultural charm with modern vitality. In recent years, Haikou has praised by the Ministry of Culture and Tourism for its efficient integration of tourism, culture, sports, and exhibition resources and high-quality services, attracting a series of globally artists and bands to perform in Haikou, breaking the industry norm that major annual conferences cannot be held in the same city for two consecutive years, and at same time, through "Performing Haikou" and "Sailing Sports", Haikou has been showcased to the world. The president of the Haou Street Art Association, Wu Ze, passionately sang and attracted many French people's interest in China At the event, the president of the Haikou Tourism and Equipment Association, Xi Zhiqiang, demonstrated the traditional tea art of Zhègū tea, and the "First Taste of Chinese Tea" activity the French people's interest in exploring and smelling the tea and fragrance of Hainan; the president of the Haikou Non-Material Cultural Heritage Association, Yaosen, demonstrated Chinese coconut carving skills and the coconut carved zodiac artworks, and the "First Encounter with Chinese Beauty" activity amazed the audience with China's craftsmanship and eco-friendly technology; the president of the Haikou Street Art Association, Wu Ze, started a trend of "Learning Chinese" at the Vendéeailing Event Village, and the simple Chinese phrase "I love Haikou" let the audience feel the charm and enthusiasm of the Chinese language. 

Meanwhile, the videos of Haikou's city scenery, cultural shorts, and sailing event highlights played at the event let the attendees deeply feel Haikou's charm in terms of non cultural heritage, street culture, humanistic food, large music events, and sailing events. Haikou's interactive promotion activities also attracted French tourism and marine sports to the scene, who not only experienced a series of interactive promotional activities from Haikou but also shared their experiences on their global social media platforms and tourism platforms.